Founder & Chief Creative Officer, Little Big Brands at Little Big Brands
Strategy is key if you want to reach a clear segment and grow. As a small brand, you can survive without a formal strategist if you are a good thinker and move in small steps. But real strategy gives you a strong base. AI tools can help, but they do not replace a true strategy team that goes deep on the brand.
This answer is part of a full interview with John Nunziato, Founder & Chief Creative Officer, Little Big Brands at Little Big Brands.
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