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Did you always believe the UFC could become what it is today? | Dana White from Ultimate Fighting Championship

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Did you always believe the UFC could become what it is today?

Replied byDana White

President and CEO at Ultimate Fighting Championship

Niche: Sports

Revenue: $100M+/month

Location: Las Vegas, Nevada, USA

Started: 1993

Absolutely. I always believed the sport had massive potential. We went from struggling to get on television to signing multi-billion-dollar media deals. The journey took years, but I always believed mixed martial arts could become a mainstream global sport and that I would be part of making it happen.

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This answer is part of a full interview with Dana White, President and CEO at Ultimate Fighting Championship.

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Did you always believe the UFC could become what it is today?

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