Founder & Chief Creative Officer, Little Big Brands at Little Big Brands
Hoka is a great example. The shoe looked a bit odd at first with that thick sole in a world full of Nike and Adidas. But they went after comfort in a real way. As people tried them and liked that “walking on a cushion” feel, the look became normal. Now you see many big brands following that path with thicker, softer soles.
This answer is part of a full interview with John Nunziato, Founder & Chief Creative Officer, Little Big Brands at Little Big Brands.
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